Meet OOHLTA n POOHLTA the latest mad hatters from the OOH content factory
After the first-of-it-kind character Googly Gyanchand for out of home digital screens; OOH Media Pvt Ltd, India’s largest out-of-home television has now tailored another special character OOHLTA n POOHLTA. A 20 second vignette which will play in all clusters across India.
Commenting on this Ashutosh Parekh, Content Head, OOH Media says, “With the past experience of the character based content like Googly Gyanchand and Mr.Foodie, has given us the confidence to create ‘OOHPISODES’ (mini programmes) on our channel for OOHLTA n POOHLTA. This has been an innovation not just within OOH Media but the platform itself. As a part of content strategy, adding the ‘OOH factor’ to all our content is the critical litmus”.
OOHLTA n POOHLTA took birth on the editor’s table in Gurgaon one boring humid July afternoon. They are raised on a staple diet of mindless humour and unwitting one liners, hence their stick figures. This 20 second vignette will have a ‘Bakwaas’ conversation of the upside down on everything and anything.
More : indiaprwire.com