Best time to invest in the Indian Hotel Industry sector
Incorporated in 1986, Royal Orchid Hotels Limited (ROHL) operates 13 properties across seven destinations with 1,093 rooms across India along with its subsidiaries, joint ventures and associates. Of these, five properties are located in Bengaluru, two each in Mysore and Pune and one each in Jaipur, Goa, Hyderabad and Ahmedabad.
ROHL has properties of various categories across key business and leisure destinations to cater to a wide array of customers. Most properties of the company are categorized under four distinct brands viz. Hotel Royal Orchid (five star business hotels), Royal Orchid Central (four star business hotels), Royal Orchid Suites (four star extended stay hotels) and Royal Orchid Resorts (leisure hotels). In addition to this, it operates one property under the brand called Peppermint in Hyderabad and one under the international brand called ‘Ramada’ in Bengaluru.
The company has a distinct unique strategy and the emphasis is on low set-up cost through the combination of ownership and asset light properties (leased) leading to higher returns. The company covers all aspects of the hospitality industry like rooms, catering, restaurants, bars, etc and has a tie-up with Wyndham Hotel Group for Ramada brand of hotels.
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