Airtel To Roll Out Triple Play
Sunday : Bharti Airtel is all geared up to introduce 3-in-1 services, phone, Internet and cable TV, to its fixed line customers across 90 cities.
Better known as triple play, the service has already been launched as a pilot project in Gurgaon to around 500 customers which include about 40 TV channels. With this move the company is trying to gauge customer preferences, surfing habbits, channel bundling and pricing.
The service, which will require an investment of Rs 20-30 crore on head-ends and customer premises equipment, will be launched commercially in the next few months and then anybody with an Airtel connection can experience the service.
Airtel has made it very clear that it does not intend to enter the arena of developing content but will rope in the content providers. It will only work as a cable operator in this case.
The company which currently has a subscriber base of 15 lakh fixed-line customers is looking to take it up to 25 lakh by next year.